Target group facts in highlights and figures

We cater to salons and professionals in the hairdressing and beauty industry.

Highlights of the reader survey

  • 93% of readers work professionally with hair & beauty. 41% own a hairdresser or beauty salon.
  • It is the craft, salon operations and new trends & products that fill the readers' agenda. Trade fairs, courses and social media are important sources of inspiration.
  • 9 out of 10 have participated in one or more professional events in the past year - 59% have participated in courses and further education.
  • It is an industry that in the retail sector primarily consists of many small and medium-sized companies. 96% of readers work in companies with 1-50 employees.
  • 52% of readers are self-employed while 19% are salaried employees with management responsibility.
  • 69% have primary responsibility for purchasing in their company/salon.

Total target audience universe on hair.dk

The universe consists of an online portal, a magazine, a weekly newsletter that is sent out on Tuesdays. In addition, we regularly send out themed newsletters where relevant agendas are published.

Broadness of the target audience

Profession

93% work professionally in the hairdressing and beauty industry

Areas of interest and themes

Events, education & Courses

9 out of 10 have participated in professional events in the past year.

News sources

"How important are the following information sources/channels to you in terms of professional orientation and inspiration?"

Reading habits

“Which professional media do you read regularly?”